Mirren Alford is the Influencer and Partnerships Manager at Reformed, based in London. Previously, she worked across influencer marketing and creator partnerships in Australia, building brand communities through content-led campaigns.
A results-driven marketing and partnerships professional working across brand strategy, creator partnerships, and performance-led content to drive real growth and meaningful brand awareness. I specialise in influencer and affiliate marketing, brand partnerships, and digital strategy, with a background across fashion, beauty, wellness, and lifestyle in both Australia & the UK. I’ve run global brand partnerships including Alo Yoga, Soho House, The Twenty Two, BXR, and WeGlow, and am proud to have worked with and alongside brands featured in GQ, Vogue, Forbes, Harper’s Bazaar, Cosmopolitan, and Elle.
I lead influencer marketing, creator partnerships, and affiliate growth at Feel Reformed, a rapidly scaling wellness brand operating across the UK and Australia. I built the affiliate programme from zero to £50k+ in monthly revenue within twelve months and have developed a global network of over 300 influencers and micro-creators. I drive creator-led campaigns across TikTok, Instagram, and paid media, while managing outreach, negotiations, and long-term partnerships. I’ve led brand collaborations with Soho House, Alo Yoga, BXR, The Twenty Two, and WeGlow, while executing large-scale gifting and seeding strategies to drive organic brand advocacy. I also oversee influencer contracts, campaign reporting, and performance analytics to ensure measurable growth.
Reformed
Influencer & Partnerships Manager
London, UK | May 2025 - Present
Homebodii
Head of Marketing & Social Media
Gold Coast, Australia | Nov 2023 - May 2024
I led global marketing strategy for a luxury sleepwear brand featured in Vogue, Harper’s Bazaar, Elle, and Cosmopolitan. I executed multi-channel campaigns across email, PR, influencer marketing, and digital advertising, while securing placements in titles including Forbes and other leading publications. I managed influencer campaigns end-to-end, working with 100+ of Australia’s leading creators across outreach, partnerships, and ambassador programmes, and developed email marketing strategies across segmentation, automation, and performance analysis. I also led brand partnerships and collaborations, managed marketing calendars aligned with launches and seasonal moments, and planned and executed brand events and activations.
Move With Us
Lifecycle Marketing Manager
Gold Coast, Australia | Feb 2024 - Jun 2024
I managed lifecycle marketing and retention strategy for a global fitness platform with a community of over 100k women worldwide. I developed and executed lifecycle strategies to improve retention and engagement, while writing briefs and building automated email flows and campaigns. I analysed customer behaviour and lifecycle data to inform performance marketing, and worked closely with product and marketing teams to refine the user journey across acquisition, onboarding, and retention.
SHE-com
Head of Marketing & Social Media
Gold Coast, Australia | Jan 2023 - Dec 2023
I managed a team of 10, overseeing marketing campaigns across social media, email, and digital platforms. I grew social channels from 2k to 50k followers and managed online communities across Instagram, TikTok, LinkedIn, and multiple Facebook Groups, while securing podcast features, partnerships, and collaborations. I led marketing strategy for international women’s retreats in Bali twice a year and managed an email database of 50k subscribers. I also oversaw social media calendars, content creation, and overall digital presence.